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Viral Marketing - Whoa, You Mean to Tell Me This Sucker's Nuclear?

Author: Kenji Sakamoto

A viral marketing model is simply a chain-reaction. It could have well been called “nuclear marketing,” since the same principles are in play. In an ideal chain-reaction – or social network – one person tells two friends, who tells two more, and so on. In theory, 2 to the 15th power – slightly less than 4.3 billion – people would receive the message, only 15 levels from the instigator. This is why a viral marketing campaign is unsustainable. There are only a finite number of people.

After creating the concept, it's a simple matter of mechanics to sustain it. Yet it is neither requisite – nor necessary – to be a nuclear physicist or a quantum mechanic to take advantage of the established constructs. There are four elements required to form a viral marketing campaign.

It must:
Be high-concept
Have a hook
Be accessible
Have mass appeal

A high-concept idea – this may be apocryphal, yet makes the point – is the writer who pitched a movie in Hollywood with three words: “Schwarzenegger, DeVito, twins.” An elegant concept works.

The hook must appeal to a base emotion. Pencils distributed at a high school with only the words: “It's coming!” Nothing else. No hint of what “it” was, but “it” generated a firestorm of buzz. A week before the event, “it” was revealed as being the prom. The base emotion was curiosity.

Accessibility is essential. Ideally, it's free and easily passed on with little or no effort of the person spreading the message or the recipient.

Mass appeal the message gets the attention of the specific social group targeted. Any others drawn in are a bonus. The “Numa-Numa” video is a classic – and totally unintentional – viral phenomenon. The impression lasts long after the video is over.

That is the goal of viral marketing.

About the Author:

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Article Source: ArticlesBase.com - Viral Marketing - Whoa, You Mean to Tell Me This Sucker's Nuclear?

How Social Media Marketing Can Build Your Business

Author: Justin Brooke

In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).



Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the "Reliable Content Provider" also known as an "Authority" on that topic. You can use social media to give you that authority.



Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings - making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.



1. First, I had a business website that needed more traffic (what website couldn't use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.



2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.



3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.



4. Then I created multiple forms of content - content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*



The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.



5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.



Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.



These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it's being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid - you start off on a higher social status).



Don't stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it's valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.



Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.



But that's not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.



With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn't use half of the resources available with social media marketing.

About the Author:
Social Media Marketing can be a powerful resource for building your business and increasing the traffic to your businesses website. Click here to learn more about social media amrketing

Article Source: ArticlesBase.com - How Social Media Marketing Can Build Your Business

Facebook, A Marketing Platform?

Facebook As marketing platform

Author: rahul sharma

Facebook As marketing platform

Facebook is an amazing advertising platform although most businesses still unaware that many firms are getting business from face book successfully. Some Factor you should consider if you are looking for business through social media sites like Face book.

If Facebook advertising works (and it does), why arent more business using it as an effective advertising or recruitment tool?

Facebook is an effective tool to build successful campaigns.

Firstly some quick stats; these stats are always changing (for the better), but, in a nutshell, Facebook can rightly be called a phenomenon with 200 million active users, 18 million of those return daily. And its popularity is spread across all age groups; 12% of users are aged between 13-17, 29% aged 18 to 24, 30% aged 25- 34 and 29% aged 35 and above. This demographically even split makes Face book an amazing prospect for business advertising.

Face book enables advertisers to only show ads to those targeted users who would be interested based on the detailed information captured by each user. The key to Face book advertising is knowing and understanding your target demographic and making sure you reach them with adverts that resonate and are relevant. So the first action is to work out who you want to reach and build a targeted campaign against that demographic. Think about the possibilities here for who you want to reach and how they would register their interests on Face book the opportunities are endless.
5 factors you should keep in mind when you decided to start Face book advertising campaigns:

1. Make Your Ads Campaign Specific.

So many businesses make the mistake of creating a general business ad with details of their company as a whole. The more specific the ad, the easier it will be for the viewer to decide whether it is relevant to them. Increasing relevant and cutting out irrelevant clicks. It will also allow you to more clearly specify your key demographic i.e. age group, gender, interests.

Create an ad for each specific product/service you provide.

For example: For a Search engine marketing institute instead of creating institute profile ad they should create ads for their separate courses e.g. a Pay per click management course ad with specific details about that course. This leads onto what you do with people when they get onto your site

2. Think Carefully About The Ad Landing page
You could have the best ad in the world but if the viewer isn’t taken to a landing page that matches the ad copy, they’ll lose interest. If you are recruiting land on the relevant work for us page. If you are a institute looking to increase enrolments, land on the right course page.

3. Make Your Ads Emotive

Create a reason for the user to click on your advertisement. Remember you are targeting ads to their interests. Ask your visitor a questionnaire.

For example: A further Search Engine Marketing institute may ask Do you want to be a Search engine Optimization professional? When alluding to their Search engine marketing course. Use strong emphasizes tags for Making bold statements that grab the Visitor attention will always gain you more clicks. Be daring as well as informative with your ad copy and you’ll definitely get a higher click through rate.

4. Choose a Memorable Picture

Facebook allows you to include a picture with your ad. Your company logo won’t always gain maximum clicks. Good innovative and ad specific pictures get more clicks than anything else, but images that closely relate to your product are always a good choice.

5. Be Competitive and Realistic with your Bids

Although quite self-explanatory it is important to take note that you can run your advertisement for a specific time period and can specify the date and time the campaign starts and finishes. Impressions are the number of times your advert is displayed on face book. Ensure your daily budget and cost per click is both competitive and realistic. It may take a certain amount of trial and error to gauge the right bid per click and you should start at face books suggested bid when you first start listing your ad.


Facebook advertising can be extremely cost effective and a valuable advertising platform if used with thought and care. Dont be afraid to be imaginative when writing your ad copy and choosing your picture and monitor your click through rate carefully as this will be a good indicator for how well your ads are performing and how much you should bid per ad. If you want more detailed help with setting up a facebook advertising campaign or want information on our flat fee recruitment service please get in touch.

Facebook is an amazing advertising platform although most businesses dont know how to use it effectively. Heres some key considerations to take into account when advertising on Facebook

About the Author:

At SEO Spidy our expert team in Multilingual Search Engine Optimization can promote your website in a large number of different languages within our globe. Multilingual SEO is one way of gaining worldwide recognition for your site. SEO Spidy estimate that 63% of the world population is non-English Speaking. SEO Spidy have the ability to perform this service for those who want to Promote their site globally, our multilingual search engine optimization offer huge opportunities to bring the right traffic and business to your website.

Article Source: ArticlesBase.com - Facebook As marketing platform

Getting The Most Out of Your Followers on Twitter

By Matthew Bredel

Twitter doesn’t sound like much. It suggests that you tell the world what you’re doing in 140 characters or less. So what? How are people using this social marketing tool to make more money online?



What You Need To Know: Follow and Be Followed!



The key to twitter is to follow and be followed. If you’re on the site talking about what you’re doing to nobody and not finding what anyone else is doing, it’s sort of useless and rather boring. Once you get a few followers and start following a person, that’s when the buzz starts. You can update your status on the web, via instant messaging client or via a third party tool like Twhirl that lets you use twitter from your own desktop. You can follow and be followed on your cell phone as well and be plugged in to the Twitterverse on the go.



You have a profile page that lets you manage the tool and lets people look you up to see what you’re all about in a few lines and with a URL. It’s the “What are you doing” section that counts.



Your Twitter friends or peeps (a.k.a your Tweeps) all carry on conversations with or without you and when you pop in and chime into various conversations, it gets rather lively. People ask questions, answer questions and share URLS of what they’re doing, what they find interesting and what they want opinions on.



There’s also the public timeline that tells you what other people are doing and you can search on that for more followers or conversations to eavesdrop on. It’s like a virtual water cooler that you can stop into during the day and check in with your tweeps.



Use Twitter when you:



- Post an update to your blog

- Want answers to a technical question

- Want to vent

- Want to tell people what you’re having for lunch (seriously, that can sparks some very interesting questions)

and more.



You can also send direct private messages as well as respond to people both directly but also publicly. The more interesting of a Tweet you post, the more likely people will follow you and re-tweet. A re-tweet is when you post a URL and someone likes it so they share it by tweeting or re-tweeting it to their followers. Do you see how it can become a benefit to you in an area like affiliate marketing, product launches and technical challenges you need help with?



You can also post Twitter feeds on your website so that people can follow you, read your conversations, see who you’re following and visit their posts or URLS so it becomes a very viral way to share and communicate and even to collaborate.



The downside to Twitter



Not only is the tool currently growing at such a fast rate that it goes down regularly but there is another downside and that’s productivity. Sadly there’s almost always a downside to social networking and bookmarking tools and as with many others, Twitter can be a time waster if you’re not careful so it’s important to use it and have fun but also to set limits for yourself.



About the Author: To learn more about how social marketing tools can help you and your online money making efforts, visit TheWebReviewer; a resource for making money online, affiliate marketing and more.



Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=260727&ca=Marketing

Ten Tips for Effective StumbleUpon Markteting

Author: Kevin Dolan

These ten tips can help any website create an effective StumbleUpon marketing plan.

1. Stumble actively - Using the StumbleUpon toolbar often accomplishes two things. The first is that it shows you are an active member of the StumbleUpon community, making it more likely for Stumblers to befriend you and support your links. The second is that it gives you a feel for what types of sites appear most often in StumbleUpon. You should strive to both stand out and fit in at the same time.

2. Participate in the community - Make friends, join groups, post reviews, customize your profile and subscribe to other stumblers' links. Exposure is vital to successful StumbleUpon marketing, and it is more difficult to make friends on StumbleUpon than some other social networks.

3. Send links to your friends - Suggest great links to your friends. Make sure you aren't only sending links to your own sites, as you will begin to look like a spammer. Rather, suggest great links and occasionally drop a link to one of your own sites. A suggested link is significantly more likely to be looked upon favorably than a random stumble.

4. Stumble interesting content pages, not the homepage - Don't submit links to the home-page of a site; rather, link to interesting content pages. Stumblers don't like to have to look for the content when they are stumbling, they want it to be given to them. The obvious exception to this rule would be one-page sites, where the content of a single page is the focus of the entire site.

5. Create unique, intriguing content - The sites that work best on StumbleUpon are the types of sites you would, as the name implies, stumble upon by accident. Concept websites are best, because they offer an intriguing concept in an engaging fashion that captures user's attention right away.

6. Use relevant tags - Stumblers are telling you what they want to see; don't try to trick them by sending them something they are uninterested in. There are enough tags to cover a broad range of topics, and you are most likely to get stumbler's attention with the content they have expressed an interest in seeing.

7. Intrigue, don't pitch - If you are trying to sell a product, StumbleUpon might not be the way to go. Stumblers generally aren't in the mood to be shopping. However, if brand-recognition is your goal, StumbleUpon can help. If you post information about a product that intrigues stumblers, they might come back and buy it later.

8. Mention StumbleUpon - Regular stumblers are in love with the StumbleUpon service. Make mention of StumbleUpon and the stumblers will look upon your site more favorably.

9. Convert stumblers into regulars - Immediately at the end of your content, give your stumblers somewhere else to go. Place RSS subscription buttons near the top of the page, and immediately at the end of the content, to attempt to hook a small percentage of the stumblers into becoming regulars. Many stumblers don't stay subscribers for very long, but if your content is good enough, they will.

10. Avoid automated tools - While some automated tools may bring you a quick burst of traffic, they are against the rules of StumbleUpon, and can result in your account being banned or your sites being removed from StumbleUpon. Sites that promise any type of StumbleUpon traffic are not to be trusted, and will most likely steal your money.

About the Author:

Kevin Dolan is a web developer, located in Ithaca, NY. He has created the website StumbleUpon Marketing to share his experience marketing websites

Article Source: ArticlesBase.com - Ten Tips for Effective StumbleUpon Markteting

Social Media Optimisation (smo) Explained for the Beginner

Author: Steve Greenwood

Social Media appeared on the Internet in 2006 and has since grown to offer new online technologies to help people share their opinions and experiences with each other in the form of text, links, images, audio and video. It allows businesses to reach their target audience via a whole new channel. Social Media is worldwide and user-driven, which is both good news and bad news for companies as the user community can have enormous power over the reputation of a brand or a company.

There are many different optimisation techniques available to the Webmaster including Search Engine Optimisation (SEO) and Conversion rate Optimisation (CRO). Social Media Optimisation (SMO) is the most recent and looks at the social aspects of your website helping your business to interact better with your website visitors and customers. The Internet is continually changing and new technologies appear all the time.

SMO is about the strategies used to set up Social Media components on your website that allow your customers to interact and participate with you during their online experience. The whole point is to make your site more accessible to your visitors by allowing them to interact with your content via the following means.

Tagging and Bookmarking
The social web is all about sharing information and tagging your web pages allows people to easily bookmark your content by adding your web pages to their list of favourites on Explorer or one of the many social websites such as Digg, MySpace, Flickr and YouTube.

Create a Blog
A blog is simply a means of displaying content, one article after another on your website. This allows visitors to easily interact with your business and your services. A blog is easy to set up and is a great way to record daily events on your website.

RSS Feeds
Providing RSS Feeds for your services, products, blogs, etc allows users to know instantly what has changed on your website through the use of a Feed Reader. RSS Feeds help to get your content distributed across the web and is a simple way to tap into the Web 2.0 technology.

Discussion Forum
Forums allow your visitors to discuss and comment on your services and products. This can be of great benefit to companies, as monitoring the Forum will give you the chance to understand your customers and put you in a position to talk to your customers directly and in real time.

Online Videos and Images
Creating videos in the form of Podcasts can be a great way to communicate with your customers and bring life into website. Share your videos and pictures with popular social network sites for optimisation benefits such as YouTube.

About the Author:

Steve Greenwood has been designing and optimising websites along the Costa del Sol (Spain) for over 3 years. Please visit Social Media Optimisation (SMO) for further Internet Marketing Solutions including SEO, Conversion Rate Optimisation (CRO) and Online Reputation Management (ORM).

Article Source: ArticlesBase.com - Social Media Optimisation (smo) Explained for the Beginner